Engine Room 3 | About Us

We are the people behind Engine Room

We are a leading provider of automotive web management services, whose founding directors have over 15 years industry experience and have worked with major manufacturers such as BMW, Mercedes Benz and MINI, national dealer groups such as Perrys, Inchcape, Listers, Benfield and Cambria as well as hundreds of independent dealers throughout the UK.

Dan Gross

Director - Co-Founder
Dan has over 10 years experience in automotive web management, holding senior positions with the UK's leading providers. He has a wealth of experience working with manufacturers, large franchise dealer groups and small independent dealers. Dan is a commited professional who has the knowledge, experience and ambition to help drive your business forward online in the ever increasing digital age.

Ayo Samuel

Director - Co-Founder
Over the last decade Ayo has worked with BMW, MINI, Mercedes Benz, Perrys and Inchcape to name a few, he has also built senior level relationships within Auto Trader, eBay and Google, as well as many other companies in the automotive web management arena. His knowledge and experience gained over the last ten years enables him to make a positive impact on the bottom line of companies that he works with.

Matthew Hall

Design Lead and Operations Manager
Matthew has worked within the online industry for over a decade successively developing, managing, marketing and selling businesses across various sectors including ecommerce, social media, publishing and many more.

Pete Karski

Studio Team Manager
Pete was always into the creative arts. Has his own video channel and a former front-man of a funk metal band. Started programming and web design out of passion for web and how it is changing the world. Proud to be a certified computer geek and a part time Witcher hunting wyverns.

Ryan Menzies

Front-End Developer and Designer
Ryan has many years designing and building automotive web sites. After a couple of years travelling, Ryan brings fresh new creative design flair and development expertise to New Star Media.

Ian Humphries

Front-End Developer and Designer
After a decade of freelancing Ian needed a new challenge, and then along came New Star Media. Passionate about his job, Ian is extremely passionate about his tuna sandwiches too.

Alexandre Grela

Search Experience Manager
Alex has over 5 years commercial SXO experience working with major Blue Chip clients including Compare the Market.com, Procter & Gamble and Air France.  His work included creation and maintenance of international SEO campaigns, through multiple search engines, attaining excellent results and ROI.

Ioannis Boukouvalas

Search Experience Expert

Laura Cockbain

Sales Support Administrator
Laura has over 10 years experience in customer service and support having previously worked for large multinationals including ING Lease and ELF Energy. Her role is managing our customers day to day queries, managing their emails as well as supporting the sales and design teams.

Hollie Samuel

Sales Account Manager
Hollie brings customer care and sales experience gained at John Lewis to assisting the field sales team in supporting our valued customers throughout the country.

Jon Bowes

Head of Development
Jon has a wealth of experience building and supporting web applications and server management.  When it comes to web development, Jon gets involved from concept to deployment to ensure we offer cutting edge products and services.

Simon Berry

Sales Executive 


Holly Birchall

Group Administrator

You’re a person. So are we. So that's who you deal with. Actual people.

We pride ourselves on our customer service. Here at Engine Room we really get involved with you and your business to help you sell more.

Increase your traffic and reputation with one of our online marketing packages.

Online marketing is what is driving the industry at the moment. Our experts can help support your team or even provide a fully managed service.

Engine Room Express offers a quick and cost effective solution starting from £99.

Get Engine room services quickly with a simple to install plug-in if you have have an existing site, or we can build you a site using an express template.